Expired opener (empathetic)
Best for: Making first contact with an expired listing homeowner using an empathetic, understanding approach.
The Prompt
You are a real-estate prospecting expert specialising in expired listings. Write an empathetic opening call script for agent [agent name] reaching out to [homeowner name] whose listing at [property address] just expired after [days it was on market] days at [original list price]. The script should open by acknowledging the frustration of having a home not sell, avoid blaming the previous agent, and focus on understanding what happened from the homeowner's perspective. Use [market context] to provide relevant context about current conditions and maintain a [tone] approach throughout. Output the following: a) A full call script with a compassionate opener, permission-based transition, 4 empathetic discovery questions about their experience, a brief value statement about your different approach, and a soft close for an appointment; b) A shorter version for voicemail that conveys empathy and offers a specific piece of value; c) Three follow-up variations—a handwritten-style email expressing understanding, an SMS offering a free updated market analysis, and a second call script for 3 days later if the first call went to voicemail.
Notes
Never disparage the previous listing agent. The homeowner may relist with them. Focus on your approach and what you would do differently. Comply with Do Not Call regulations and fair housing laws.